Category Archives: Johnson Direct

Inside Direct Mail (Dec 2009) – Grant on “The Future of Direct Mail”

Posted on December 3, 2009 by johnsondirect

This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Direct, a multichannel direct marketing agency based in Brookfield, WI.  The article asks an “all star round-table” of direct mail experts what their take is … Continue reading →

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6 Email Pointers to Lift Results

Posted on November 16, 2009 by johnsondirect

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine … Continue reading →

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E-communication and Offer Testing

Posted on May 27, 2009 by johnsondirect

I just wrote a piece for Chief Marketer’s e-centric newsletter on testing offers in emerging media channels. Here’s the piece. As your marketing spend gets scrutinized even more in this economy, this article provides sage advice and affordable tests to … Continue reading →

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Marketing Through This Recession

Posted on March 6, 2009 by johnsondirect

“How do you position your marketing in a recession?” Continue reading →

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10 Years and Counting…

Posted on March 2, 2009 by johnsondirect

3/2/09 Happy Monday to you! Yesterday, March 1st, 2009, Johnson Direct turned 10-years-old. We could not have achieved this milestone without great clients like you. So, thank you! Back on March 1st, 1999 my dream was to build a multi/cross-channel … Continue reading →

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Test Internet Videos Now!

Posted on February 23, 2009 by johnsondirect

Chief Marketer and E-Centric ran this piece on the increasing use of Internet Video in marketing today. I hope you have success with this emerging media. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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Recession or Not, Here’s a True (good) Story

Posted on February 12, 2009 by johnsondirect

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading →

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Surprising Discoveries From Marketing Testing

Posted on February 11, 2009 by johnsondirect

Promo magazine asked me to write this piece on marketing testing. I hope you find the content relevant.

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Continue Testing To Beat The Economy

Posted on February 2, 2009 by johnsondirect

Marketing testing is a subject that I care about. Most people still do not test enough, or they test the wrong things. Target Marketing magazine asked me to write a piece on the self-mailer format for direct mail and here … Continue reading →

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The Magic of Measurable Marketing

Posted on January 21, 2009 by johnsondirect

This article covers what the headline describes. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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