Monthly Archives: November 2009

DMA ’09 in San Diego – A Story of Disorder in the House

“Disorder in the house The tub runneth over Plaster’s falling down in pieces by the couch of pain.” Thus starts the song “Disorder in the House”, a song written and recorded by Warren Zevon on his last studio album before … Continue reading

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7 Rules to Testing in a Down Economy

Sagging sales and weak response rates amid economic gloom means the time to deploy tests is now. Here are the new rules to live by. During rough economic times, it’s easy for those who control the budget to say that … Continue reading

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6 Email Pointers to Lift Results

Right now is THE best time to step up your e-mail testing. Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine … Continue reading

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Flash has a Place in Web Design

While Flash (a vector-based graphic presentation that can present things in a continuous movie format) isn’t a search engine friendly web design choice, it is a method for drawing attention to information. Our web designers recognize strategic opportunities for Flash use, … Continue reading

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CHIEF MARKETER Feature Story: October/November 2009 (DMA 09 Issue) Author: Grant A. Johnson, Johnson Direct We’re a good half-decade into the age of advertising accountability and most marketers are still struggling to quantify their spends. The ever-evolving media landscape, from … Continue reading

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