Monthly Archives: September 2008

The Power of Public Relations

In this month’s issue of Johnson Direct’s eTips newsletter, readers will discover nine simple, effective ways to maximize their media coverage. Harnessing the incredible, and measurable, power of PR takes a proactive, persistent approach. But the effort is well worth … Continue reading

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The Perils of Selling Price

IS PRICE YOUR PRODUCT’S BEST SELLING POINT? For all the obvious reasons, we hope not. A far more compelling argument for buying your product is its “unique selling proposition.” The “USP” is sometimes misunderstood. Although ideally your product possesses an … Continue reading

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Discover Kids’ Thinking To Lift ROI

Kids and direct response writers have something in common: they both understand the power of clear and simple communication. Getting their point across loud and clear is a definite skill that kids possess when they want something “right now!” For … Continue reading

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99 Tips: Plus One For Good Measure

If you’re looking to improve your marketing results I’d like to help…for Free! Simply click here and I’ll send you my book on how to make your marketing more measurable. Why? Because it’s important to your bottom line and this … Continue reading

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Ad Agency Musts

The pressure is on for marketing measurement and it often lands square on the jaw of advertising agencies. So what do clients need from their strategic marketing partners? Adrants did a nice (and fun) job of  synthesizing what’s expected today … Continue reading

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This Is A Test

In my monthly piece for Chief Marketer’s e-Centric newsletter I write about new media testing and why it’s so vital today to not only test, but to begin by really understanding your market segments and then to start testing aggressively. … Continue reading

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ISP Tracking + Ad Targeting = Privacy Nightmare

When it comes to privacy, keep in mind that there is typically a bigger issue online than offline. Folks who do not mind getting direct mail get irate when an unwelcome email is sent. While we hope that the ads … Continue reading

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