Monthly Archives: April 2007

Abstinence, Sex-ed and Balanced Journalism

Sometimes it’s easy to misunderstand, to jump to the wrong conclusions. That’s what I told myself when the local daily newspaper ignored important developments last fall in an abstinence-based program at Milwaukee’s Rosalie Manor Community & Family Services, which has … Continue reading

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Here Come the Postage Increases!

May 14, 2007 will be the big day.  New USPS postage rates will go into effect that day, and everyone in marketing will feel the impact.  So far, the new rates will affect all classes of mail, but the USPS … Continue reading

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Is Image Everything?

We hired a new traffic manager, recently. Robert Kraus has provided Johnson Direct with some much needed organization and has done a tremendous job in streamlining our work and production processes. We’ve bantered back and forth about a number of … Continue reading

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We Love Enthusiasm — Even if it Doesn’t Always Work!

[http://www.youtube.com/watch?v=pLd-Bp-T3Q8] This clip from the Chris Farley movie “Tommy Boy” shows what can happen when you’re just a little overanxious to sell something you believe in. Let’s face it, his approach hardly worked, but you’ve got to admire the spirit … Continue reading

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The “Hottest” Ad Agency?

Over the weekend I read a good article at Slate.com on the “hottest ad agency in the country,” Crispin Porter & Bogusky (CP&B).  They work with Burger King, Volkswagen, and other top brands.  But as the article pointed out, the … Continue reading

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The Few, the Proud … the Professional Salesperson?

My name is Trecek. Rob Trecek. I like my martinis shaken, not stirred. I’m in sales. And darn proud of it! Manpower, Inc., recently published its annual list of hard to fill jobs. For the third consecutive year, Manpower said … Continue reading

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Have You Looked in the Mirror Today?

I’m reading a wonderful book … I guess I should say savoring a wonderful book … entitled “The 17 Essential Qualities of a Team Player,” by John C. Maxwell. It’s short (150 pages) but is taking me a long time … Continue reading

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