Monthly Archives: January 2009

The Magic of Measurable Marketing

This article covers what the headline describes. Grant A. Johnson Johnson Direct LLC 1-800-710-2750 Advertisements

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Segments That are Prospering Now!

As with any economic downturn, certain segments seem to survive, even prosper despite the crumbling walls all around. This Business Week article points out that those businesses that help others keep things running — auto mechanics, shoe repair shops and … Continue reading

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The Biggest Challenge with Measurable Marketing

Marketing ROI and wise marketing spending to produce breakthrough results. Continue reading

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Story Telling and Marketing ROI

It’s always nice to see work you’ve done is appreciate. Here is a recent piece on my latest book. I hope you find time to read it. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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2009 Marketing Predictions

Annually I try and predict what the new year will bring in terms of marketing. I base my insights on lots of things, and I believe I am more often right than wrong. So, here’s what I think 2009 has … Continue reading

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