In the News

JD’s Experts Share Their Expertise

Johnson Direct’s pros are contributors to a variety of professional marketing communications magazines, newspapers, newsletters, periodicals and online resources. You’ll find our latest headlines here:

OCTOBER 2009

MAKE THE C-SUITE BELIEVE (CHIEF MARKETER Feature Story, DMA 09 Issue) 

SEPTEMBER 2009

Six E-mail pointers to Lift Results (As seen in CHIEF MARKETER)

7 Rules to Testing in a Down Economy (As seen in Inside Direct Mail)

AUGUST 2009

The Case for E-PR

JULY 2009

BtoB
5 ways to trim the fat from your direct-marketing budget

JUNE 2009

MAY 2009

Chief Marketer/E-centric Newsletter
What’s your offer and why should I care?

APRIL 2009

Chief Marketer/E-centric Newsletter
Marketing Success “Boyles” Down to the Basic

MARCH 2009

Direct/E-centric Newsletter
Branding on the Internet

FEBRUARY 2009

Promo Magazine
Trying different promotional messages boosts ROI

Target Marketing
Production : An Ode to the Self-Mailer
Why it’s time marketers update their notions regarding this maligned format

JANUARY 2009

OnMilwaukee.com
Grant Johnson’s business fable book is no fairytale

Chief Marketer
Design Your Site to Meet Customers’ Needs

Target Marketing
Johnson Direct’s Grant Johnson on the Magic of Measurable Marketing

Inside Direct Mail
Straight Talk: The Measurable Magic of Direct Marketing

DIRECT Magazine
Dealing With Tightfisted Marketing Budgeters

Marketing Happily Ever After

What’s Buried in Grant’s Tome

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