Tag Archives: Marketing ROI

Recession or Not, Here’s a True (good) Story

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading

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7 Tips to Increase Your ROI

Every month the pros at Johnson Direct deliver to your in-box news, tips and case studies designed to help you market smarter. The October, 2008 issue is no different.  You CAN make a powerful impact in a recession. Read the … Continue reading

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The Shift to Direct Marketing Agencies

BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all … Continue reading

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When Direct Marketing and Advertising Meet…

Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct response marketing and fact based research to produce a process I dub Direct Branding. This piece also features real-life case studies. Grant A. … Continue reading

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How To Become a Measurable Marketer

Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This … Continue reading

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