“Never close your mind to possibilities” develop solutions and techniques that take advantage of situations, environments and possibilities
“Use postcards” Direct mail postcards can be incredibly effective. They’re easy to track and measure. They can be unusually effective at grabbing the recipient’s attention. Again, test.
“Work WITH the Postal Service” Keep on top of changes in regulations, postal rates, etc. If you have questions, it’s best to have an established relationship with your local USPS.
for more Marketing Tips email firstname.lastname@example.org with the word “TIPS” in the subject line.
1. Know your segments
This is one of the most basic rules of marketing. If your marketing does not break down your approaches by segments, it is not as effective as it could be. In order to develop solid plans and achieve measurable results, you need to understand—as completely as possible—every customer and prospect segment, and market to each accordingly.
2. Use fact-based research
In-depth research is an essential part of marketing. The data harvested allows you to make decisions based on real knowledge of your core markets. Extraordinary intelligence through data mining and proprietary research methods produces exceptional results. Average research produces average (at best) returns.”
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Start Today! Just email us at email@example.com with “BLOG TIPS” in the subject line and we’ll send you a copy of Grant Johnson’s book “99 (plus one for good measure) Bright, Measurable Marketing Ideas **A $20 Value**
The Magic of a Multichannel Campaign — Strengthening your campaign efforts http://ow.ly/4IekL
Brand your business for Better Customer Relations! No seriously, it works. http://ow.ly/4zCay
Harness the power of PR — 9 ways to maximize your media coverage http://ow.ly/4tNcL
Harness the Power Behind Strategic Public Relations
By Lisa Robbins
You put together a news release to tout the benefits of your company’s innovative new product and sent it out. As a result, you received a few mentions in the trade magazines that cover your industry. But you were hoping for better coverage…a cover story or at least a more prominent feature. At the same time, your competitors seem to get more than their share of coverage. How can you elevate your position with the media and increase the value associated with your efforts?
A well-planned, strategic public relations program can help you boost your company’s image so the next time your prospects are considering a purchase, you’ll be top of mind. It can also be used to generate leads and sell products, educate prospective customers, support your brand or influence opinion. Public relations is one of the most cost-effective tools for educating and influencing customers and potential customers. And, when measured and integrated with other tactics, it can be even more powerful.
Download this article to learn more:
- Strategic PR planning … it leads to success
- Clever new metrics
- Targeted communication and customer-centric messages
- Everyone loves a good story
- Tips and trends are attractive
- Create a unique experience to build media relationships
- A picture is worth a thousand words
- Leverage coverage for stronger results
- Plan, execute, measure, analyze, plan…
Electrify your publicity efforts today: download “Harness the Power of PR” now.
This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Direct, a multichannel direct marketing agency based in Brookfield, WI. The article asks an “all star round-table” of direct mail experts what their take is on the future of direct mail. To see what Grant had to say, read the article here. For more information on how Johnson Direct can help you deliver measurable results, visit our website at JohnsonDirect.com.