“Use postcards” Direct mail postcards

“Use postcards” Direct mail postcards can be incredibly effective. They’re easy to track and measure. They can be unusually effective at grabbing the recipient’s attention. Again, test.

“Work WITH the Postal Service” Keep on top of changes in regulations, postal rates, etc. If you have questions, it’s best to have an established relationship with your local USPS.

for more Marketing Tips email scott.dettman@johnsondirect.com with the word “TIPS” in the subject line.


About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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