1. Know your segments This is one of the

1. Know your segments
This is one of the most basic rules of marketing. If your marketing does not break down your approaches by segments, it is not as effective as it could be. In order to develop solid plans and achieve measurable results, you need to understand—as completely as possible—every customer and prospect segment, and market to each accordingly.

2. Use fact-based research
In-depth research is an essential part of marketing. The data harvested allows you to make decisions based on real knowledge of your core markets. Extraordinary intelligence through data mining and proprietary research methods produces exceptional results. Average research produces average (at best) returns.”

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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