Monthly Archives: November 2008

You, You, You

Posted on November 25, 2008 by johnsondirect

My friends at Chief Marketer have run another one of my pieces on the power of measurable marketing copy that I think you’ll enjoy. The piece was written exclusively with YOU in mind. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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Angry Copy

Posted on November 18, 2008 by johnsondirect

Does your copy evoke anger among readers/viewers/listeners? Perhaps it should. That’s the subject I wrote about in a recent Chief Marketer piece. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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The Economy & Marketing Today

Posted on November 8, 2008 by johnsondirect

The Economy & Marketing Today A Candid Letter Dear Colleague, If this economy has you frightened you are not alone. Times are tougher today than in recent memory: prices are rising, stocks are falling, companies are cutting back and things … Continue reading →

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Marketing Messaging in a Recession

Posted on November 6, 2008 by johnsondirect

Now that the presidential nonsense is over in the US, advertisers will  begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in  leadership also must … Continue reading →

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