Monthly Archives: March 2008

Don’t Forget To Test Email Subject Lines

Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best … Continue reading

Posted in Johnson Direct, Marketing that's measurable | 1 Comment

Direct To The Future

The Marketing Site was kind enough to include me in a recent post on direct marketing and its future. Don’t worry, me aside, the newsletter has a lot of great information that makes it worth your time to click the … Continue reading

Posted in Marketing that's measurable, Observations | Tagged , , | Leave a comment