Monthly Archives: October 2007

Research isn’t THAT Scary!

With a tip of the hat to Halloween, I thought I would write about something so scary that it makes many marketers hyperventilate and shake uncontrollably. Can you name the four words that strike fear (or at least shuddering yawn … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , | Leave a comment

Something New, Something Old … Something Successful!

Get ready. This hasn’t happened since 1993, but according to Advertising Age, it’s about to be resurrected. “It” is the Sears holiday “Wish Book” catalog, appearing soon in a mail box outside your home. And it won’t just be Sears … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , , , | 1 Comment

Like Sand Through the Hour Glass …

… so are the days of our marketing lives! I recently blogged about the upstart virtual worlds like Second Life and their potential use in advertising campaigns. Well, just like that, along comes a Wall Street Journal article about how … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , , , , , | 1 Comment

“Storyselling:” The Art that Makes a Sale

Direct mail marketers may not always put the topic of story telling at the top of their to-do list, but they should. “Storyselling,” as I call it, is the art of telling an emotional and compelling story in direct mail … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , , | 1 Comment

The Times They Are a Changin’

Depending on your age, some of this may be going back too far for you. But I can remember sitting on the floor of my first apartment playing Pong and being transfixed by the fascinating game taking place on the … Continue reading

Posted in Johnson Direct, Marketing that's measurable, Observations | Tagged , , | 3 Comments