Monthly Archives: March 2007

Falling in Love

When did all of the US suddenly fall in love with the word “disingenuous?” Politicians are the worst, of course (aren’t they always?), but this unusual word seems to be making its way into our daily parlance. More importantly, perhaps, … Continue reading

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Are you communicating?

The other day my cubicle neighbor, Jody Smith, leaned across the three-foot “corridor” that separates our work stations with an astute observation: “What the heck are we emailing each other for?” Good point. What is that space between us, anyway? … Continue reading

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How do you measure your marketing communications?

Measurement. It’s often lost when it comes to adverting/marketing/communications. Why? Because it takes work and many advertising pros can’t deal with failure very well. Like most things in life, failure is not a bad thing as long as you can … Continue reading

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Killer Creative Rarely Works!

If you were to spend $2.6 million for a 30-second advertisement … and it didn’t sell any product, would you be happy? We’re guessing “No.” Once again, the Super Bowl ads were cute and funny (sort of) … but I’ll … Continue reading

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