Monthly Archives: February 2008

The Direct Marketing Difference

I have always said that it’s easier for a direct marketer to follow branding then it is for a brander to become a direct marketer. This point was nicely captured in Ted Grigg’s latest blog. Why is this the case? … Continue reading

Posted in Johnson Direct, Marketing that's measurable, Observations | Tagged , , , | 2 Comments

Overuse of Personalization Hurts Credibility

Overuse of personalization is a marketing trend that we all must be aware of. While ultra-customization (at the individual level) is very doable today with direct mail, email and PURLS (Personalized URLs), overuse will lead to less effective marketing long … Continue reading

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