Monthly Archives: May 2008

Beyond Blogs

The latest issue of Business Week does a good job of talking about Blogs, how they’ve matured and gives some interesting trends for the future of e-communications. The story interests me because most emerging media is measurable, and I’m all … Continue reading

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Is It “Time” for Marketing Success?

One of the most critical and over looked elements to marketing success is… timing. Most practioners, even seasoned veterans, overlook this key factor when conducting campaigns, writing briefs or completing the business and marketing plan. They explain that the target … Continue reading

Posted in Johnson Direct, Marketing that's measurable, Observations | Tagged , , , , | 1 Comment