Monthly Archives: July 2008

Bad Time to Brand?

The economy is tough, spending on marketing even tougher: 8 ways to market smarter through rough times. Click here to discover the thoughts of a Johnson Direct measurable marketing pro. Grant A. Johnson Johnson Direct LLC 1-800-710-2750 Advertisements

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E Communication Copy Length

Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The simple, short answer is to test. The longer, more detailed response is a click away. Here’s to your measurable results! Grant A. Johnson … Continue reading

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Hey, BUD, STELLA BECKons

So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones. More brew and less foam, please. Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz … Continue reading

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Overuse of Personal Data

The American Civil Liberties Union (ACLU) has been circulating a humorous yet scary video on the overuse of personal data that companies have access to and use today, including sensitive medical information. Consumers are getting fed up with THEIR information … Continue reading

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Business Blogging and ROI

Even Blogs are subject to marketing measurement, and, as such, business blogs are on a downward trend according to a recent article in Direct’s daily e-newsletter. While Blogs can be powerful tools, understanding your audience and talking to them in … Continue reading

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Is Your Messaging Relevant?

Chief Marketer ran a story I wrote on the importance of messaging in your marketing today. As we all suffer from information overload, it is critical that your communications resonate with those you intend to reach. Happy reading… Grant A. … Continue reading

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