Monthly Archives: December 2007

What’s a CMO To Do?

As the media landscape continues to evolve, companies large and small are trying to “figure out” how their marketing should adapt to the many, many marketing options at hand. That’s where the Chief Marketing Officer (CMO) comes in. But what … Continue reading

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You Can Run, But It’s Hard To Hide

As privacy will become an increasingly hot topic for marketers in 2008, I thought this article on Slate was worth adding to the 2007 “Marketing That’s Measurable” Blog. Happy new year and here’s to a very measurable (and prosperous) new … Continue reading

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Blog or E-Newsletter?

Chief Marketer’s E-centric newsletter asked me to write a piece on content in emerging media. I decided to pen on Blogs Vs. E-newsletters. Happy reading… Grant A. Johnson Johnson Direct LLC 1-800-710-2750 

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Insurance Marketing Trends

Recently DM News interviewed me for a piece on trends in insurance marketing. I hope you find the read worthwhile. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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A Wonderful, Unexpected Accolade

Internationally acclaimed marketer Alan Rosenspan just released his monthly newsletter and I was surprised, delighted, and speechless (a rare feat for me) to read the following: The Milwaukee Master In my opinion, the best direct marketing agency isn’t in New … Continue reading

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User Generated Web Content Shift?

Is user generated web content on the downward trend? In a recent Business Week article that exact subject was covered. It seems that more people tend to view professionally done web videos and many advertisers appear more willing to spend … Continue reading

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The Choice Is Yours!

I must admit that I love all the experimentation that goes on with emerging media, not only in the United States, but everywhere else in the world.  Business Week featured a story about Blogging in Japan and how AdButterfly treats … Continue reading

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