Monthly Archives: December 2009

Does Your Company Have a Social Media Plan?

Integrate Social Media to Grow Your Online Presence It seems that everywhere you go today companies are implementing social media campaigns to reach out to customers and increase name recognition.  Facebook, MySpace, Twitter and YouTube have all become household names, … Continue reading

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Inside Direct Mail (Dec 2009) – Grant on “The Future of Direct Mail”

This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Direct, a multichannel direct marketing agency based in Brookfield, WI.  The article asks an “all star round-table” of direct mail experts what their take is … Continue reading

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Quick Thoughts on Your Marketing Copy…

Bad copy is bad copy; great copy is great copy. What’s the secret? Relevance. Regardless of old or new media, if the copy, offer and messaging resonate with the intended segment(s), success will be yours. What’s the key to relevancy? … Continue reading

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