Author Archives: johnsondirect

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.

“Never close your mind to possibilities”

“Never close your mind to possibilities” develop solutions and techniques that take advantage of situations, environments and possibilities Advertisements

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“Use postcards” Direct mail postcards

“Use postcards” Direct mail postcards can be incredibly effective. They’re easy to track and measure. They can be unusually effective at grabbing the recipient’s attention. Again, test. JD TIPS “Work WITH the Postal Service” Keep on top of changes in … Continue reading

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1. Know your segments This is one of the

1. Know your segments This is one of the most basic rules of marketing. If your marketing does not break down your approaches by segments, it is not as effective as it could be. In order to develop solid plans … Continue reading

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http://blog.johnsondirect.com/2011/05/10

http://blog.johnsondirect.com/2011/05/10/ensure-email-campaign-success-through-email-marketing-planning-and-checklists/

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The Magic of a Multichannel Campaign —

The Magic of a Multichannel Campaign — Strengthening your campaign efforts http://ow.ly/4IekL

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Brand your business for Better Customer

Brand your business for Better Customer Relations! No seriously, it works. http://ow.ly/4zCay

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Harness the power of PR — 9 ways to max

Harness the power of PR — 9 ways to maximize your media coverage http://ow.ly/4tNcL

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