Monthly Archives: September 2007

Something New Hits the Social Mix

Don’t look now, but something interesting is happening in the sprint to garner user attention through social networks. And it’s not MySpace or Facebook or any of the other well-known players in that market that appeals to web users who … Continue reading

Posted in Marketing that's measurable | Tagged , , , , | Leave a comment

AD Spending Falls Again. Is that a Good Thing?

It’s all relative. One of the reasons may be a recent internet posting I read that stated that niches are irrelevant. It made me laugh. By not understanding that understanding your segments (niches) is vital, you make your advertising irrelevant … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , | 5 Comments

Should We Remember 9/11?

September 11 is a day that should remain in the hearts and minds of all decent and caring people, regardless of nationality, religious beliefs, and even regardless of the pain.  And yet, in a CNN.com online poll yesterday, more than … Continue reading

Posted in Observations | Leave a comment

Direct Mail Could Save Society!

From time to time, I wonder “What if?” We all do it. What if JFK had not been assassinated? What if someone had anticipated the attack on Pearl Harbor? Or 9/11? But I also wonder “What if” from a marketing … Continue reading

Posted in Johnson Direct, Marketing that's measurable, Observations | Leave a comment

Things I Think I Think About Marketing

I think marketing today needs to be measurable. I think marketing is ever-evolving, yet one thing always seems to be worth investing in … direct mail. I think marketers need always to present their “real” selves to clients and potential … Continue reading

Posted in Johnson Direct, Marketing that's measurable | Tagged , , , | Leave a comment