Monthly Archives: August 2008

One Bad Apple

For all of you Apple fanatics (Yes, you who feel the company NEVER does anything wrong), it seems as if the latest crop of i-phones just don’t measure up. That according to Slate, who ran this piece about some of … Continue reading

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Integration, What Integration?

It’s amazing, with all this talk of integrated, multi-channel marketing, most practioner’s STILL do not tie on line and off line together. That’s the news from Jupiter Research. If you are in the minority, let’s hear about it. You may … Continue reading

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When Direct Marketing and Advertising Meet…

Inside Direct Mail ran a piece I did on the power of combining traditional advertising with direct response marketing and fact based research to produce a process I dub Direct Branding. This piece also features real-life case studies. Grant A. … Continue reading

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Ad Shift To Direct Marketing

According to USA Today, Direct Marketing Ad spending will continue to rise at the expense of traditional Brand Advertising. That’s great news for all of us who are focused on measurable marketing and accountable advertising. Grant A. Johnson Johnson Direct … Continue reading

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Thinking Differently to Solve Problems

“You cannot solve a problem with the same thinking that caused the problem” —  Einstein Please re-read that quote. Commit it to memory and let’s, together, take action based upon it. It happens far too frequently in business. A company … Continue reading

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