Monthly Archives: October 2008

Fairytale Marketing: The Book

I am living proof that dreams can come true. So how do you make your dreams a reality? Allow me to show you how, especially when it comes to measurable marketing and the path that will lead you to a … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , , | 1 Comment

Online Video Tips

Online video can help boost your ROI and differentiate you from the competiton as I point out in this piece from Chief Marketer. The key is to make a relevent, emotional connection with your prospetcs/customers while understanding the needs of … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , , | Leave a comment

To Succeed, Please Fail

The entreupenurial mind is typically fixated on what’s next and if it fails that’s ok, as long as it has learned how to get closer to the goal of doing things right. Business Week ran a nice piece on failure … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged | Leave a comment

Web 2.0 & The Economy

Business Week ran a good article on the impact the failing economy may have on, of all things, Web 2.0. The article does a good job of getting you to think about the important things in life and how the … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged | Leave a comment

The Three “R’s” of BtoB Marketing

BtoB marketing is different than BtoC and this article articulates some of the ways. Enjoy! Grant A. Johnson Johnson Direct LLC 1-800-710-2750

| Leave a comment

7 Tips to Increase Your ROI

Every month the pros at Johnson Direct deliver to your in-box news, tips and case studies designed to help you market smarter. The October, 2008 issue is no different.  You CAN make a powerful impact in a recession. Read the … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , , | Leave a comment

The Shift to Direct Marketing Agencies

BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , , | Leave a comment