Monthly Archives: April 2008

Honesty is the Best Policy

April 30, 2008 Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it. They were looking to specify a third-party software solution for their … Continue reading

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Direct Branding and YouTube

If you’re interested in a better understanding of Direct Branding, Johnson Direct’s proprietary process to simultaneously build your brand and achieve results, check out the DVD we posted on YouTube recently. Enjoy the show! Grant A. Johnson Johnson Direct LLC … Continue reading

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Multi-Channel Marketing Demystified

Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers don’t do MCM correctly. That was the topic I discussed in a recent Direct magazine article. Understanding the process of how to implement … Continue reading

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