Monthly Archives: June 2008

Five Ways To Compete Smarter

Years ago, before Northwestern University seemed capable of recruiting a “real” college football team, the Wildcats’ fans would stand in frustration near the end of yet another blow-out loss and shout: “Laugh now. Someday you’re gonna work for us!” The … Continue reading

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Save The Date

On July 17th, 2008, I will be presenting a FREE webinar through the Direct Marketing Association (DMA) on the use/overuse of personalization in marketing today. Details can be found by clicking here. I hope you can find the time to … Continue reading

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Focus First On…?

Almost every day I’m asked what the most important part of measurable marketing is. When I answer, most people are surprised. Why? Because in their minds it has little to do with actual marketing. But they’re wrong. So, what is … Continue reading

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Google=Stupid?

Ever since I officially began my professional measurable marketing career back in 1988, one argument has persisted: long copy vs. short copy. “People will never read that. It’s too long. People are too busy to read all that” Clients almost … Continue reading

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