Monthly Archives: June 2009

Marketing Tips to Boost Results

Here’s our latest Johnson Direct Newsletter for June, 2009. I hope it helps lift your marketing results. Grant A. Johnson

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The Integration of Brand and Direct

Chief Marketer Magazine asked me to write a feature story on the power of Direct Branding. Here it is. For more details on Direct Branding RESULTS click here or you can click here for more details on the process. Grant … Continue reading

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Twitter Patter: Does Marketing with Twitter Matter?

By Grant A. Johnson Is Twitter an effective marketing tool? How do you measure its ROI? In this Chief Marketer issue, Grant Johnson looks at the viral, PR and relationship building possibilities of Twitter. Get it now: SNEAK PEEK Discover … Continue reading

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A Conspiracy of Idiocy?

The Grand Effie award goes to Burger King for its “Whopper Freakout” Ad done by CP+B. Here’s the release. Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring … Continue reading

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Big Fat Marketing Blog’s Grant Johnson Hits the BBC

Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon. To hear the podcast, go to iTunes … Continue reading

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