Monthly Archives: January 2008

“Watch” Out, It’s Superbowl Time Again

It’s that time of year again when many big name advertisers line-up and pay big bucks to entertain us with their ads. Most Superbowl’s are judged by the ad content and not the game itself. Worse yet, most of the … Continue reading

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More Marketing Trends for 2008

Recently B2B Magazine included me in an article on 2008 tips and trends. As the economy softens, marketing will be tasked to work even harder and measurement will become even more crucial. Happy reading. ¬†Grant A. Johnson Johnson Direct LLC … Continue reading

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How To Become a Measurable Marketer

Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This … Continue reading

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Another Advertising Legend Joins Mr. Whipple

The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, and other sites. According to the site: “Dusenberry was a star at BBDO who many credit with turning BBDO into the creative powerhouse it … Continue reading

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