Monthly Archives: August 2007

A Return to the Stone Age?

Posted on August 14, 2007 by johnsondirect

The Aug. 13 edition of Advertising Age brought an interesting issue to the surface when it ran an article about the upcoming ABC sitcom, “Cavemen.”  The new show is based upon characters created for Geico Insurance’s advertising campaign. “So simple, … Continue reading →

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Boys of Summer Back on My Radar!

Posted on August 10, 2007 by johnsondirect

(Please note: this entry is written following the Milwaukee Brewers loss 19-4 to the Colorado Rockies and after losing 7 of their last 10 games) An old friend has returned after an absence of 15 years! I’m actually listening to … Continue reading →

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The Male Moron Gene

Posted on August 9, 2007 by johnsondirect

My wife is constantly telling me I don’t understand her. She also gets upset that I’m not very verbal when it comes to my feelings. You know, the old “Men are from Mars, Women are from Venus” philosophy. A friend … Continue reading →

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Childhood Lost!

Posted on August 8, 2007 by johnsondirect

I recently witnessed two things and read an article that lead me to the conclusion that our kids are losing their childhood way too soon. This past Saturday, my son tried out for one of the select baseball teams in … Continue reading →

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Congratulations Hank Aaron!

Posted on August 8, 2007 by johnsondirect

Last night Barry Bonds hit his 756th home run, breaking your career record. You could have ignored this event completely with a shrug and a simple “No comment.” You could have easily joined in the national chorus chanting “Steroids!” But … Continue reading →

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If You Think You’ve Never Failed … Guess Again

Posted on August 7, 2007 by johnsondirect

Nobody succeeds all the time. Everybody fails some of the time. Good marketers succeed more than they fail … but when they fail, they still are winners. Why? Because good marketers leave their ego at the door and look at … Continue reading →

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Have You Ever Noticed … ?

Posted on August 1, 2007 by johnsondirect

There are things right in front of us every day that we just don’t see … or think we see. Some are examples of clever marketing, some are indicators of other things, and some are just plain accidental. So, have … Continue reading →

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