Category Archives: Marketing that’s measurable

Marketing Through This Recession

Posted on March 6, 2009 by johnsondirect

“How do you position your marketing in a recession?” Continue reading →

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged advertsing through a recession, marketing through a recession | 2 Comments

10 Years and Counting…

Posted on March 2, 2009 by johnsondirect

3/2/09 Happy Monday to you! Yesterday, March 1st, 2009, Johnson Direct turned 10-years-old. We could not have achieved this milestone without great clients like you. So, thank you! Back on March 1st, 1999 my dream was to build a multi/cross-channel … Continue reading →

Posted in Johnson Direct, Marketing that's measurable, Observations | 2 Comments

Test Internet Videos Now!

Posted on February 23, 2009 by johnsondirect

Chief Marketer and E-Centric ran this piece on the increasing use of Internet Video in marketing today. I hope you have success with this emerging media. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Leave a comment

Recession or Not, Here’s a True (good) Story

Posted on February 12, 2009 by johnsondirect

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading →

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged Marketing ROI, Marketing success in a recession, Marketing Success Story 2009 | 2 Comments

Surprising Discoveries From Marketing Testing

Posted on February 11, 2009 by johnsondirect

Promo magazine asked me to write this piece on marketing testing. I hope you find the content relevant.

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Vegas Gambling with New Tagline

Posted on February 6, 2009 by johnsondirect

Can a tagline really generate more business for you? The city of Las Vegas thinks so.They think by changing their tagline they will drive the tourists back. How silly. With the economy the worst it’s been in nearly 30 years, … Continue reading →

Posted in Marketing that's measurable, Observations, Public Relations | 1 Comment

Continue Testing To Beat The Economy

Posted on February 2, 2009 by johnsondirect

Marketing testing is a subject that I care about. Most people still do not test enough, or they test the wrong things. Target Marketing magazine asked me to write a piece on the self-mailer format for direct mail and here … Continue reading →

Posted in Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged marketing testing | Leave a comment

The Magic of Measurable Marketing

Posted on January 21, 2009 by johnsondirect

This article covers what the headline describes. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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Segments That are Prospering Now!

Posted on January 17, 2009 by johnsondirect

As with any economic downturn, certain segments seem to survive, even prosper despite the crumbling walls all around. This Business Week article points out that those businesses that help others keep things running — auto mechanics, shoe repair shops and … Continue reading →