Category Archives: Marketing that’s measurable

Marketing Through This Recession

“How do you position your marketing in a recession?” Continue reading

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10 Years and Counting…

3/2/09 Happy Monday to you! Yesterday, March 1st, 2009, Johnson Direct turned 10-years-old. We could not have achieved this milestone without great clients like you. So, thank you! Back on March 1st, 1999 my dream was to build a multi/cross-channel … Continue reading

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Test Internet Videos Now!

Chief Marketer and E-Centric ran this piece on the increasing use of Internet Video in marketing today. I hope you have success with this emerging media. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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Recession or Not, Here’s a True (good) Story

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading

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Surprising Discoveries From Marketing Testing

Promo magazine asked me to write this piece on marketing testing. I hope you find the content relevant.

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Vegas Gambling with New Tagline

Can a tagline really generate more business for you? The city of Las Vegas thinks so.They think by changing their tagline they will drive the tourists back. How silly. With the economy the worst it’s been in nearly 30 years, … Continue reading

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Continue Testing To Beat The Economy

Marketing testing is a subject that I care about. Most people still do not test enough, or they test the wrong things. Target Marketing magazine asked me to write a piece on the self-mailer format for direct mail and here … Continue reading

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