Tag Archives: Marketing success in a recession

Recession or Not, Here’s a True (good) Story

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , , | 2 Comments