Segments That are Prospering Now!

As with any economic downturn, certain segments seem to survive, even prosper despite the crumbling walls all around. This Business Week article points out that those businesses that help others keep things running — auto mechanics, shoe repair shops and the like are doing fine. Healthcare overall seems to be growing and so do Technical Colleges. Think about how you can help your company or clients save or make money with their advertising/marketing/communications and how you can better position the services you/they offer for the long term and the same success can be yours. Think like a direct marketer, not a branding guru.

Grant A. Johnson
Johnson Direct LLC


About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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