Monthly Archives: July 2009

5 ways to trim the fat from your direct-marketing budget

Feature Story in July BtoB magazine:  With the recession prompting many executives to rethink their spending priorities, marketing budgets are already looking pretty lean. So one might wonder how to trim even more fat from expenditures as fiscal planning for … Continue reading

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Ban the Bottle! Bag the Bag!

Would you support the ban of water bottles in your community? The New South Wales Southern Highlands town of Bundanoon hopes their decision to ban the sale of bottled water will encourage you to say “Ban the bottle!”  “Huge amounts of … Continue reading

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