5 ways to trim the fat from your direct-marketing budget

Feature Story in July BtoB magazine:  With the recession prompting many executives to rethink their spending priorities, marketing budgets are already looking pretty lean. So one might wonder how to trim even more fat from expenditures as fiscal planning for 2010 gains steam.

“Straight Line” posed this question to leading direct marketers, who shared the following tips for conserving much-needed resources in a tough economy. See how Grant A. Johnson, Johnson Direct, and other experts answered this question.


About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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1 Response to 5 ways to trim the fat from your direct-marketing budget

  1. actually cutting down marketing budget will adversely affect the firm..there is only one answer to this question…invest more in marketing as recession is due to the fact that people are afraid of spending money…good fruitful marketing will remove the fear from them..

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