Monthly Archives: December 2008

Direct Mail on Tight Budgets

Inside Direct Mail magazine interviewed me for this piece on what to do when budgets tighten and you still need measurable results from, in this particular case, your direct mail efforts. The bottom line is you need to market smarter. … Continue reading

Posted in Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged | Leave a comment

The Ad Agency Creative Process

For anyone who’s worked on the creative side of advertising, you have to see this spoof of the Charlie Brown Ad Agency. It’s a little bit too realistic. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

Posted in Observations | Leave a comment

Newspapers: A Dying Medium?

First the Christian Science Monitor, now possibly Detroit Newspapers and perhaps next, many of the daily’s may halt home delivery of their newspapers. As someone who still reads three papers daily, and as someone who’s first job was as a … Continue reading

Posted in Marketing that's measurable, Observations | Tagged , | Leave a comment

Make Your Marketing Soar In ANY Economy

Want to know the secret to making your marketing hum along in any economy? Simply click here to discover the ways to marketing prosperity. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

Posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations | Tagged , | Leave a comment

Stale, Copycat Commercials

I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It’s no wonder that mass media is becoming less and less … Continue reading

| Tagged , , | Leave a comment

Database Models In a Multi-Channel World

Direct Magazine ran a piece that I did that helps explain the different types of customers and how models today need to work by first understanding your prospects buying habits and channel preferences. It is, in my opinion, the best … Continue reading

| Leave a comment