-
Archives
- December 2011
- July 2011
- June 2011
- May 2011
- April 2011
- November 2010
- December 2009
- November 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- December 2006
-
Meta
Monthly Archives: November 2007
Advertising Results Should Matter
Most readers of this Blog will agree that measurable marketing is growing and that measurement is critical in the client-ad agency relationship. But it’s hard to get advertising and marketing firms to change their ways. This was brought to my … Continue reading
A Shift From Marketing To Selling?
Robert Mandelbaum of PKF Consulting wrote a good article on hospitality.net on hospitality marketing that applies to all marketing. I think you’ll enjoy the level of detail and logic in the piece. Happy reading! Grant A. Johnson Johnson Direct LLC … Continue reading
Tis The Season for Direct Mail
The following information speaks for itself: Post Office Anticipates 20-Billion-Piece Month The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas, Monday, Dec. 17 is forecast as being the heaviest-volume day, with 275 million … Continue reading
“Word of Mouth” Marketing is Expensive!
Perhaps it’s just me, but I find it very ironic that the “word of mouth” marketing spend will top $1 billion dollars in 2007. It’s the largest growth sector in marketing services. Silly me, I always thought me telling someone … Continue reading
Let’s Re-learn To Think Like Kids.
I was reminded of the wisdom of children again last week. My youngest child was going over her previous week’s grades with me — all very good grades until we got to a math test. She simply stated. “Dad, I … Continue reading
Posted in Marketing that's measurable, Observations
Tagged DUH, New Creative Thinking, Think Like A Child
Leave a comment
What Advertising Should Be About!
I always revel when I find a new blog from someone who understands the impact of marketing measurement. That’s the case with the Marketing Geek Blog from Michael Fassnacht. I came across this blog through my Google alerts and I … Continue reading
More Social Media Options, A Good Thing?
A recent Ad Age article caught my attention and points to the continued trend toward Social Media and experimentation to see what will resonate with folks and what will not. Most Social Media outlets are more communication focused — while … Continue reading
Posted in Marketing that's measurable, Observations
Tagged Facebook, Social Media, YouTube
Leave a comment
Direct Marketing ROI Projected for 2008
To see the way the Direct Marketing Association is projecting things, we all ought to get into e-mail marketing as our primary method of communicating … fast! I’m not so sure that’s really true, but the DMA did put out … Continue reading
The Lost Art of the Handwritten Thank You Card
“Son, we live in a world that has walls. And those walls have to be guarded by men with guns. Who’s gonna do it? You? You, Lt. Weinberg? I have a greater responsibility that you can possibly fathom. You weep … Continue reading
Marketing That's Measurable 