Monthly Archives: November 2007

Advertising Results Should Matter

Most readers of this Blog will agree that measurable marketing is growing and that measurement is critical in the client-ad agency relationship. But it’s hard to get advertising and marketing firms to change their ways. This was brought to my … Continue reading

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A Shift From Marketing To Selling?

Robert Mandelbaum of PKF Consulting wrote a good article on hospitality.net on hospitality marketing that applies to all marketing. I think you’ll enjoy the level of detail and logic in the piece. Happy reading! Grant A. Johnson Johnson Direct LLC … Continue reading

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Tis The Season for Direct Mail

The following information speaks for itself:  Post Office Anticipates 20-Billion-Piece Month The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas, Monday, Dec. 17 is forecast as being the heaviest-volume day, with 275 million … Continue reading

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Advertising Icon Dick Wilson Dies

Dick Wilson, the quirky Mr. Whipple “Charmin Guy” has died. When I think about those commercials, I think of simpler times and my youth. Back then, cable was not an option nor was the internet. I have to wonder if … Continue reading

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“Word of Mouth” Marketing is Expensive!

Perhaps it’s just me, but I find it very ironic that the  “word of mouth” marketing spend will top $1 billion dollars in 2007. It’s the largest growth sector in marketing services. Silly me, I always thought me telling someone … Continue reading

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Let’s Re-learn To Think Like Kids.

I was reminded of the wisdom of children again last week. My youngest child was going over her previous week’s grades with me — all very good grades until we got to a math test. She simply stated. “Dad, I … Continue reading

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What Advertising Should Be About!

I always revel when I find a new blog from someone who understands the impact of marketing measurement. That’s the case with the Marketing Geek Blog from Michael Fassnacht. I came across this blog through my Google alerts and I … Continue reading

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