A Shift From Marketing To Selling?

Robert Mandelbaum of PKF Consulting wrote a good article on hospitality.net on hospitality marketing that applies to all marketing. I think you’ll enjoy the level of detail and logic in the piece. Happy reading!
Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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