Tag Archives: Marketing that’s measurable

Beyond Blogs

The latest issue of Business Week does a good job of talking about Blogs, how they’ve matured and gives some interesting trends for the future of e-communications. The story interests me because most emerging media is measurable, and I’m all … Continue reading

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Is It “Time” for Marketing Success?

One of the most critical and over looked elements to marketing success is… timing. Most practioners, even seasoned veterans, overlook this key factor when conducting campaigns, writing briefs or completing the business and marketing plan. They explain that the target … Continue reading

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Honesty is the Best Policy

April 30, 2008 Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it. They were looking to specify a third-party software solution for their … Continue reading

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Direct Branding and YouTube

If you’re interested in a better understanding of Direct Branding, Johnson Direct’s proprietary process to simultaneously build your brand and achieve results, check out the DVD we posted on YouTube recently. Enjoy the show! Grant A. Johnson Johnson Direct LLC … Continue reading

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Multi-Channel Marketing Demystified

Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers don’t do MCM correctly. That was the topic I discussed in a recent Direct magazine article. Understanding the process of how to implement … Continue reading

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Direct To The Future

The Marketing Site was kind enough to include me in a recent post on direct marketing and its future. Don’t worry, me aside, the newsletter has a lot of great information that makes it worth your time to click the … Continue reading

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The Direct Marketing Difference

I have always said that it’s easier for a direct marketer to follow branding then it is for a brander to become a direct marketer. This point was nicely captured in Ted Grigg’s latest blog. Why is this the case? … Continue reading

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