Monthly Archives: April 2009

Marketing Success ‘Boyles’ Down to the Basics

(As seen in this week’s E-centric enewsletter) It seems as e-communication evolves and proliferates, becoming more accessible and sophisticated, often marketers react by making their messages more comprehensive and thus complex. Instead, we should look at the growing landscape and … Continue reading

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To change or not to change your subject line, that is the question.

As an eMarketer, I’ll admit I am a bit addicted to testing subject lines in an effort to boost open rates. One client consistently receives 35 to 40+% open rates from its opt-in prospects (non-customers) for its quarterly enewsletters, while … Continue reading

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More on the Power of the Internet and Globalization

If you had any doubts about the power of the Internet after viewing Grant’s post on Ms. Boyle’s performance, check out the some of the stats in another video: Shift Happens. It certainly got me thinking when it was shown … Continue reading

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Internet, Viral Marketing, New Unlikely Star

If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet … Continue reading

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Baseball, The Bird and Marketing

I attended opening day at Miller Park to watch The Milwaukee Brewers win in the bottom of the ninth. My wife has gone to opening day 27 years in a row. Getting there was a pain, but I had the … Continue reading

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You are what you measure

I just read an interview with Goddess of PR Katie Delahaye Paine posted by TopRank’s Online Marketing Blog. I love this question and Paine’s answer. ——————————————– Q: Building a business case for PR and influence based digital marketing can be a … Continue reading

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The Creative Conundrum

Recently we were in a final pitch and lost. Losing hurts, but it also allows you to look back and find ways to improve. First there were 12; then 4; and finally just JD and another firm. Some takeaways from … Continue reading

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