Category Archives: eMarketing

Does Your Company Have a Social Media Plan?

Integrate Social Media to Grow Your Online Presence It seems that everywhere you go today companies are implementing social media campaigns to reach out to customers and increase name recognition.  Facebook, MySpace, Twitter and YouTube have all become household names, … Continue reading

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Marketing Through This Recession

“How do you position your marketing in a recession?” Continue reading

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Test Internet Videos Now!

Chief Marketer and E-Centric ran this piece on the increasing use of Internet Video in marketing today. I hope you have success with this emerging media. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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Recession or Not, Here’s a True (good) Story

In the late spring/early summer of 2008 a B2B client hired my firm, Johnson Direct LLC, to undertake a comprehensive marketing audit that included primary and secondary research, customer analytics, a short and long-term marketing plan and recommended tactics to … Continue reading

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The Magic of Measurable Marketing

This article covers what the headline describes. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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The Biggest Challenge with Measurable Marketing

Marketing ROI and wise marketing spending to produce breakthrough results. Continue reading

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Story Telling and Marketing ROI

It’s always nice to see work you’ve done is appreciate. Here is a recent piece on my latest book. I hope you find time to read it. Grant A. Johnson Johnson Direct LLC 1-800-710-2750

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