Marketing Messaging in a Recession

Now that the presidential nonsense is over in the US, advertisers will  begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in  leadership also must come a change in marketing thinking.

As things continue to soften, smart marketers are changing their messaging platform in order to deal with the slower economy. The Wall Street Journal goes into some detail on how some brands are adapting. Are you testing your messaging and changing with the times?

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Advertisements

About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
This entry was posted in eMarketing, Johnson Direct, Marketing that's measurable, Observations, Public Relations and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s