Tag Archives: Johnson Direct

Inside Direct Mail (Dec 2009) – Grant on “The Future of Direct Mail”

This month’s issue of Inside Direct Mail features Grant Johnson, founder and CEO of Johnson Direct, a multichannel direct marketing agency based in Brookfield, WI.  The article asks an “all star round-table” of direct mail experts what their take is … Continue reading

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The Shift to Direct Marketing Agencies

BtoB magazine included me in a recent piece about the demand for great measurable marketing agencies and some of the trends that are occurring due to the recession we are in. As budgets tighten, measurement will be crucial to all … Continue reading

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Honesty is the Best Policy

April 30, 2008 Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it. They were looking to specify a third-party software solution for their … Continue reading

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Direct Branding and YouTube

If you’re interested in a better understanding of Direct Branding, Johnson Direct’s proprietary process to simultaneously build your brand and achieve results, check out the DVD we posted on YouTube recently. Enjoy the show! Grant A. Johnson Johnson Direct LLC … Continue reading

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A Wonderful, Unexpected Accolade

Internationally acclaimed marketer Alan Rosenspan just released his monthly newsletter and I was surprised, delighted, and speechless (a rare feat for me) to read the following: The Milwaukee Master In my opinion, the best direct marketing agency isn’t in New … Continue reading

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