Right now is THE best time to step up your e-mail testing.
Why? Because many of your competitors are pulling back – both on their marketing budgets in aggregate and on testing specifically. You can gain the advantage and determine what’s working and what is not post haste today because your competition has likely buried their test plans and are afraid to spend.
Yes, testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk, especially now. Grant A. Johnson explains…
Denise B. Hearden