Inside Direct Mail asked me to write a feature article on what to test in direct mail during a down economy. Here is the piece.
I hope you find it helpful to your bottom-line.
Grant A. Johnson
A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.