What to Test Now in Direct Mail

Inside Direct Mail asked me to write a feature article on what to test in direct mail during a down economy. Here is the piece.

I hope you find it helpful to your bottom-line.

Grant A. Johnson

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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