Q: How can I trim the fat from my direct-marketing budget?

A: With the recession prompting many executives to rethink their spending priorities, marketing budgets are already looking pretty lean. So one might wonder how to trim even more fat from expenditures as fiscal planning for 2010 gains steam. “Straight Line” posed this question to leading direct marketers, who shared the following tips for conserving much-needed resources in a tough economy. See how Grant A. Johnson, Johnson Direct, and other experts answered this question.

This Question and Answer are just one feature covered in the latest issue of Johnson Direct’s Marketing that’s Measurable eNewsletter. If you didn’t receive your copy, please subscribe to ensure you don’t miss a future issue. In the meantime, catch up on the hot topics covered in the July/August issue.

Denise B. Hearden
eMarketing Director
Johnson Direct

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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