The Integration of Brand and Direct

Chief Marketer Magazine asked me to write a feature story on the power of Direct Branding. Here it is.

For more details on Direct Branding RESULTS click here or you can click here for more details on the process.

Grant A. Johnson

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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