Big Fat Marketing Blog’s Grant Johnson Hits the BBC

Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon.

To hear the podcast, go to iTunes or click here www.bbc.co.uk/podcasts/series/whys/

To read Grant’s blog post about Boyle, click here: bigfatmarketingblog.com/2009/04/16/susan-boyle-youtube-sensation/

To read what Grant says marketers can learn from the phenomenon, click here:
chiefmarketer.com/disciplines/online/0429-marketing-success-ecommunication/index.html

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct brandingâ„¢ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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One Response to Big Fat Marketing Blog’s Grant Johnson Hits the BBC

  1. Good for you, good job!!

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