Internet, Viral Marketing, New Unlikely Star

If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet and viral marketing. Over 15 million video views in less than a week, international TV coverage, an invite from Oprah and that’s in less than 7 days!

You HAVE to watch this video. Pay close attention to the reaction before, during and after Ms. Boyle’s performance.

Don’t judge a book by its cover. The proof is in the video.

Here is an article about her.

All I can say is WOW!

Grant A. Johnson


About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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