If Facebook, Twitter gain on Google for referrals, will marketing dollars follow?

A recommended read: http://blogs.zdnet.com/BTL/?p=14301. I think the Cisco example in this piece touches on an important fact: it will take a combined, integrated effort on the part of a business’ PR, web, marketing and advertising departments/teams to truly uncover, test and execute social media strategies/programs that will enhance its brand online and drive traffic to its websites/blogs/profiles/groups, etc.

Denise B. Hearden, eMarketing Director, Johnson Direct

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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