Stale, Copycat Commercials

I came across this blog post and had to share it. It shows how three separate brands: Motrin, Ford and Starbucks, have all run commercials that are strikingly similar. It’s no wonder that mass media is becoming less and less effective with hyper-segmentation, but when the creative folks can’t even drum up original content, you know the ROI is bound to slip.

Grant A. Johnson
Johnson Direct LLC


About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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