Database Models In a Multi-Channel World

Direct Magazine ran a piece that I did that helps explain the different types of customers and how models today need to work by first understanding your prospects buying habits and channel preferences. It is, in my opinion, the best way to proceed in today’s over communicated world. Thanks to Kevin Hillstrom for his expertise and help with the piece.

Grant A. Johnson
Johnson Direct LLC
1-800-710-2750

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About johnsondirect

A prominent measurable marketing strategist and nationally recognized thought leader, Grant serves as president and chief marketing officer for Johnson Direct, a measurable marketing communications and direct branding™ counseling firm that employs multi-channel marketing strategies that are testable and accountable. He is also a sought-after public speaker, marketing trainer, award-winning author, copywriter, and consultant.
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